Hi, it's nice to meet you! I'm
Marketing with class and sass from Katie the Marketing Lady
Marketing, Web, Content and PR Specialist,
Founder of Sophistikate Marketing and Spooky Bitch Antiques
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Marketing
Public Relations
Design
E-Commerce
Creating Campaigns, Content and Strategies for Relations with Client Audience
Product Strategy, Press Releases, Social Media and SEO Marketing and Copywriting
HTML, CSS and JavaScript Skills, Video and Audio Skills, Photo and Strong Writing Skills in Business, Article and Copy Formats
HTML, CSS and JavaScript Skills, Video and Audio Skills, Photo and Strong Writing Skills in Business, Article and Copy Formats
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Marketing
Public Relations
Design
Creating Social Media, Email and Fundraising Campaigns, Graphic and Video Content, Community Outreach
Product Strategy, Press Releases, Social Media and SEO Marketing and Copywriting
HTML, CSS and JavaScript Skills, Video and Audio Skills, Photo and Strong Writing Skills in Business, Article and Copy Formats
E-Commerce
HTML, CSS and JavaScript Skills, Video and Audio Skills, Photo and Strong Writing Skills in Business, Article and Copy Formats
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Letters of Recommendation
Letter of Recommendation from Michele Wong, Executive Director of the SMUD Museum of Science and Curiosity
Letter of Recommendation from Shahnaz Van Deventer, Director of Marketing and Development at the SMUD Museum of Science and Curiosity
Written Work and Programs Known
Written Work Examples
Campaign Proposal for Along Comes Hope, a nonprofit helping children with cancer. Written as a team and edited by myself.
Product Strategy Report for Protect Pods with complete market research. Written and researched in a team, and edited by myself once finished.
Public Relations Campaign plan for nonprofit Be the Match, done alone for a class, including a press release.
Strategic Message Planner for Cowboy Cookie in San Luis Obispo
Press Release, done in an example format for class.
The Cadaver Lab - A feature story for Cal Poly's Mustang News of the Human Gross Anatomy(dissection) Lab. I was the first and only writer/photographer granted access to the lab, and took the first photos of the lab for media use. No specimens, of course. This was my passion project from inception to finish.
Story from the Border, an article written for class. Tells the true story of Jorge, an undocumented student at Cal Poly.
Greywater, a feature article written for Cal poly's Mustang News.
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Known Programs
Extensive knowledge and experience in:
Blackbaud Altru, Adobe Creative Suite, Microsoft Word, Wix, Canva, Wordpress, Constant Contact, Active Campaign, Magento 2, Mailchimp, Wix, Wordpress, Hootsuite, After Effects, Brackets, Cyberduck, Quickbooks, Workforce, Google Analytics, Key Words and Adwords, Excel and many other programs, along with a willingness to learn anything!
Able to read and interpret market research data and navigate databases
High proficiency in all social media platform functions, ideal content types, analyzation and creation, including Snapchat, Facebook, Pinterest, and Instagram.
Infographic creation on multiple platforms, including Canva, Adobe and Infogram., with a few examples:
https://infogram.com/path-of-a-specimen-1h0r6ror8wj76ek?live - For Cal Poly's Mustang News, to accompany the lab story
https://infogram.com/rainbow-timeline-1h1749qk7dgd2zj?live - For the California State Military Museum, presented internally to help modernize the project
https://infogram.com/lgbtq-students-at-cal-poly-1h1749rxmkgy4zj?live - The history of LGBTQ+ students at Cal Poly, done for my site The Rainbow Road
Event Posters, Photography, Graphic Posts, Logos, Ads, and Deliverables
Gallery
(Please click each gallery photo to see full archives!)
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About Me
Hi there, and welcome! I'm Katelyn Biddle, a marketing, web and public relations specialist and a 3-year graduate of the Cal Poly Class of 2019 in San Luis Obispo. A creative, Renaissance woman, I've loved learning in the real world even through these turbulent times. They teach a marketer to be truly adaptable.
I'm in this business because I love the human story, and helping companies to tell theirs. Everything has a history, everything has a learning opportunity, and I get to be creative and learn more every day. Sign me up, let's help change the world! If there's anything I can help with, please call or email me at the accounts listed in my resume, and thank you for your interest!
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Photography
Multimedia Work
Please note: This is a very small selection of work done
Video Work
Email Marketing and Design Experience
Currently - Twice-monthly newsletters for the Sacramento Children's Museum, for both general audiences and a Member-only edition
Currently - Monthly newsletter for the Sacramento GT Antique Club - Newsletter Board Member
Monthly and event/membership email campaigns for the Sacramento SMUD Museum of Science and Curiosity
Twice-weekly email campaign for Meissner Sewing and Vacuum from March 2021 to January 2022
The Historic Herald - creation and management of biweekly newsletter for The Folsom Historical Society from February 2020 to October 2021
Adore Boutique Weekly Campaign
(a few favorites, ran weekly from April 9, 2019. Got to create the sales and campaigns as well!):
Meet Jen! Email - April 25th, 2019
Adore Boutique's Celebration of Sunshine Sale - May 6th, 2019
Adore Boutique's Sale of Sales - May 14, 2019
Mustang News' Daily Buzz Newsletter, done in-house as part of CCPR
Daily Buzz, April 22, 2019
Social Media Platforms Managed
Websites and Coding
The Facebook and Instagram feeds of the Sacramento Children's Museum from September 2022 to present
The Facebook and Instagram feeds for my personal online antique store and historical education platform, Spooky Bitch Antiques, from July 2021 to present
The Facebook and Instagram feeds for Sacramento's SMUD Museum of Science and Curiosity, from February - June 2022.
The Facebook and Instagram feeds for Meissner Sewing and Vacuum Center's five locations, from March 2021 to January 2022.
The Facebook and Instagram feeds for the Old City Cemetery Committee at the Sacramento Historic City Cemetery, from August 2021 to December 2021!
The Facebook and Instagram feeds for the Folsom Historical Society, from February 2020 to October 2021!
The Vintage Room: Instagram and Facebook feeds, February 2020 to April 2021
The Facebook and Instagram feeds for Contempo Closet, an online thrift boutique,
February 2020 to February 2021
The SAC Connect: Instagram and Facebook feeds, May-August 2020
The Painted Cork: Instagram and Facebook feeds for Sacramento and Folsom Studios, December 2019 to June 2020
Facebook feed of Adore Boutique, which I ran from January-July 2019
- Website Recommendation (credited) from owner Jennifer Dawes
2022 - Management and design of new (2022) portions of the SMUD Museum of Science and Curiosity's Website
2022 - Management and design of a custom portfolio site for Andrew Hughan
2021 - Management and design of the Old City Cemetery Committee's Website
(currently redesigned in a completely different style, but included as experience nonetheless)
2020-2021 - Management and design of the Folsom Historical Society's Website
2021-2022 - Management of the website of Meissner Sewing and Vacuum Centers
2021 - History Potpourri, a collection of the works of Roberta K. Long
2021 - Creation of branding and school fundraiser site for Lenda Youngberg, Lend A Hand Fundraising
2016 - This site, created on the Wix platform
2020 - The website for The SAC Connect, a resource and landing page for the organization, which aims to support and provide resources to youth in the Sacramento region, with a focus on mental health and those in marginalized communities. Wix platform.
2020 - As well as a rebranding and new Wordpress site for their sister organization, HEAR OUD, aiming to educate the public and help prevent opioid use disorder.
2020 - 2021 - The website for The Vintage Room, an online boutique and landing page for the brand
2020 - Went through and edited content, made graphics, corrections, etc. as needed on the website for
The Painted Cork, hosted on JOOMLA!
2019 - The website for Adore Boutique, coded from scratch in HTML, CSS and JavaScript
2019 - A website for the California State Military Museum in the planning stages of early 2019, coded from scratch in HTML, CSS and JavaScript
2019 - The Rainbow Road, a history of LGBTQ+ students at Cal Poly, coded from scratch in all 3 languages.
2016 - 2019 - Wordpress Sites: Poly Art Fart, A Taste of Italy, and The Phoenix, a blog aimed to help those struggling with mental illness. All done in an article format for a class, except the latter.